Are you a medical writer or marketer of medical products and services? If yes, then there is no doubt that you have come across working with topics such as hospital plans, medical devices, biotechnology products, and pharmaceutical products.
A medical creative agency will offer specific services that improve the efficiency of a medical writer’s communication and branding efforts.
Here are the six steps to consider as a client when choosing the right healthcare creative agency.
Finding The Best Medical Writing Agency Starts With Proper Research
Search online for the ‘best medical writing agency’ or medical advertising while using the related keywords. Visit several websites and thoroughly browse each website to identify which medical writing agency is suitable for you. This exercise will give you the best organic search rankings in the industry.
You need to choose the best healthcare communication company, so it is advised to take your time when researching an appropriate healthcare communication agency. Look at the content on each website closely. The other elements to consider are the ease of navigation and the design. You may not need the agency to design your website, but their web design should be top quality as the web design will reflect the company as a whole giving you an idea of what the company stands for.
Core Capabilities Of The Medical Writing Agency
Some of your needs could be copywriting, editing, proofreading, social media management, developing print promotions and broadcasts, web programming, creating branding, tactical and strategic planning, etc.
Think of both your long-term and short-term needs. Choose a medical writing agency that will deliver the most important capabilities to your communication plans. Most agencies claim to be full-service, so ensure to verify this fact before finalising your decision.
Check whether they offer robust design, technical and promotional copywriting skills. Does the agency provide digital programming services as well as print production capabilities? Go for experts with technical and strategic planning expertise based on deep knowledge of several sectors in the healthcare industry.
Review Case Studies To Get A Better Understanding
Analyse all the case studies that the healthcare communication company features on their website—focus on information regarding the challenges, solutions, and outcomes that the company has faced and overcome. The best medical writer will appear creative, strategic, and innovative.
However, the case studies should not necessarily match your particular market challenges. The objective is to assess the diversity of challenges that the agency can help you solve. Look at how creative their solutions are and the results from their efforts.
Schedule a Presentation
After shortlisting a few medical creative agency candidates, the next step is to schedule a presentation with each of them. Give them as much guidance as you can, depending on your unique needs.
Let them devote above 50% of the presentation to your area of specialisation. During the presentation, examine the content closely for the case studies and selling points.
Additionally, look at the presentation style of the agency’s representative. Look out for people who appear organised, relaxed, and confident. It would be best to have a team you can trust with your budget. More importantly, establishing a team where each member has the capability of confidently representing your brand is essential. Finally, get a team that you are happy to work with daily.
Request References For Further Assurance
Once you narrow down the candidate list, contact everyone who made a presentation and thank them for their time. Get three references from the candidates that remain in the contest, and this should be both the former and current clients.
Contact each of them promptly and inquire about the agency’s competency, the value they deliver, experience level, and the team’s strengths and weaknesses.
Propose a Trial Project To Test The Waters
After vetting the candidates, give each medical writing agency a trial project. Spell the parameters equally and clearly for all the agencies. It is courteous to provide a modest fee for the trial to help the agency recoup parts of its expenses during the trial.
There is so much that you will learn from these trial projects. The candidates can either present their work online or in person. Vet their quality and choose the one that will meet your needs with the highest level of precision. Make sure you share the strengths and weaknesses you observed with each candidate. Finally, schedule a meeting with the successful medical writer and begin your journey with them.